BPO Event: PASHA BPO Conference 2009

Pakistan Software House Association (PASHA) is organizing the BPO Conference 2009 on May 7, 2009 from 9:00am to 2:00pm at the Institute of Bankers Pakistan.
As the financial tsunami hits worldwide markets, banks & financial services organizations are reeling from the effects as are other business sectors. Outsourcing could play an important role in driving operational efficiency in lean times.

The 2 sectors that are traditional customers for BPO are Financial Services (Banking/Insurance) and the Telecom sectors both of which are fairly well-developed and well established in Pakistan. In the Telecom market, as the market saturates we have already seen the growth stop. Survival will depend upon better customer service and quality. There will be increasing pressure to reduce operational costs. Outsourcing customer service and back-office processes would therefore make perfect sense. Currently the mobile telecom sector alone employs approximately 6000-8000 personnel in the customer service, back-office processing and related areas that could be potentially outsourced.

The Financial services sector is on a similar footing and is also facing increasing pressure on the cost side. The level of understanding of outsourcing in the Financial Services sector is not as advanced as that prevalent in the mobile Telecom sector. However, some banks have started to outsource certain functions and processes. More awareness needs to be created on the benefits of outsourcing.

The idea of holding this conference is to stimulate discussion on the benefits of Outsourcing the back-office and customer service areas as well as Help Desks and other services which do not essentially need to be done in-house.

Conference Stakeholders/Speakers/Content include: Ministry of IT & Telecom
Pakistan Telecommunications Authority
State Bank of Pakistan
PSEB/P@SHA


Case Studies and Presentations by BPO companies and their customers who have deployed BPO solutions.

Who Should Attend?:

Senior representatives from telecom companies and financial institutions
Customer service representatives from telecom, financial, insurance, public sector and multinational organizations
Senior representatives from outsourcing companies

Organizers: The conference is being organized by the Pakistan Software Houses Association for IT & IT Enabled Services (P@SHA) in collaboration with the Pakistan Software Export Board (PSEB).
Key sponsors include: The Resource Group (TRG), Ovex Technologies, Abacus Consulting and Catcos.
Supporting partners include: The Institute of Bankers Pakistan and CIO Pakistan.


The event is being produced for PASHA/PSEB by the CIO Custom Solutions Group, part of the CIO Pakistan portfolio and an IDG product.